Leader vs. Coach: Coaching for a Positive Culture 

This article is for leaders and managers who want to improve their organization’s culture and achieve world-class results. By embracing coaching and leadership, readers will gain insights into how to inspire individuals to succeed, create a positive work environment, and establish a shared vision for the organization.

Leader vs. Coach

The concept of leadership has become more complex than ever before. While the term “management” has traditionally been used to describe the process of controlling things or people, more and more professionals are reframing management as leadership. This shift is largely due to the fact that the word “management” often has a negative connotation, while “leadership” is viewed in a more positive light. However, there is another term that describes the same concept that is often underutilized in the workplace: coaching.

In my opinion, a leader is an individual who sets the tone of the organization and helps individuals see how they fit within the organization and move in the right direction. The leader must be equipped to lead, but a coach can move beyond setting direction by inspiring individuals to succeed. A coach has the ability to uncover missed opportunities, highlight blind spots, and keep the organization from stealing the plate when it’s not warranted (Excuse my poor baseball analogy). 

While this idea may only be relevant to individuals who have a strong affinity to organized sports or the team environment, I would argue that by nature, individuals working within an organization must be team players.

As we move into a new era of business, it’s clear that gone are the days when an all-star staff member can revive a failing organization. 

To become world-class, an organization must enhance its operations from the inside out. Staff must be aware that they contribute to the organization’s success. 

Leadership must acknowledge that they set the tone. Staff must have the desire to be the best. Leadership must introduce a positive culture so that the team may be set up to succeed.

One way to achieve this is by using both the ADKAR (Awareness, Desire, Knowledge, Ability, and Reinforcement) model and the AIDET (Acknowledge, Introduce, Duration, Explanation, and Thank you) approach to establish a vision of a world-class organization. The mission is to create a shared vision and mobilize commitment. The sustainability piece arrives through hard work and commitment. 

Managers are leaders, but leaders can transition to coaches, inspiring individuals to succeed. The key is to create a positive culture and establish a shared vision for the organization. Only then can an organization become world-class.

Dr. James D. Washington

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